Version 37 (Build 4) · An unnecessarily detailed warning label
BizTech Simplifier. Which is basically a polite way of saying "Give me the fucking laptop. I'll sort it."
© 2007–2027 Karl Sandland. Contains strong language. No bullshit reserved.
Lost it all in a messy divorce: home, job, family, friends… From there: C-suite and board level, awards, a Top 20 CX professional, a #1 bestseller, coaching, businesses, software launches, podcasts. Decades of IT, Customer Experience, Service Delivery, Customer Success, automation, strategy and assorted corporate meetings that absolutely could have been emails.
| Name | Kind |
|---|---|
| Project Manager | Folder |
| Head of Service Delivery | Folder |
| Service Delivery Director | Folder |
| Head of Customer Experience | Folder |
| Customer Success Director | Folder |
| Chief Customer Officer | Folder |
| Entrepreneurship | Less stress (allegedly) |
He'd had enough of corporate life and decided the obvious route to less stress was running his own businesses. Excellent decision, Karl.
9 installed. Collected like Pokémon.
Because apparently just reading a book and having a nice Canva certificate wasn't sufficiently excessive.
Which is slightly inconvenient considering approximately
94%
of his life now involves tech. Karl has built BrightCX, GrowthRuntime, Agently.ai, BizTech School and AccruTech, helping coaches, consultants and business owners stop treating their technology like an unexploded World War II bomb.
You don't need to become a tech wiz. You just need to stop saying "I'm not a tech person."
His natural habitat is somewhere between "That's actually really easy…" and "Why the FUCK have they built it like that?"
He can discuss funnels, websites, automations, CRM pipelines, domains, DNS, Cloudflare, email deliverability, AI agents, payments, memberships, courses, quizzes, QR codes and customer journeys… then spend three hours investigating why one tiny fucking button has moved four pixels to the left.
Because once Karl has noticed it, it cannot be unseen.
Karl has heard this sentence 84,721 times.
Every time someone says it, somewhere in Manchester a Zapier automation dies.
White Label HighLevel Agency
Karl has willingly paid for the privilege of becoming the person everyone contacts when HighLevel decides something that worked perfectly yesterday should inexplicably stop working today.
He knows more about HighLevel than is medically advisable. And yet it can still present him with a setting buried seven menus deep that makes him question every decision that led to this moment.
Said more times than any human being reasonably should: lots
Karl builds with AI, teaches AI, talks about AI, creates AI agents, and generates claymation versions of himself with AI.
Karl is simultaneously one of AI's biggest advocates and exactly three bad generations away from throwing it into the sea.
This continues until approximately Version 37, at which point Karl returns to something remarkably similar to Version 4.
| Name | Comments |
|---|---|
| design_v1.html | "That's good." |
| design_v2.html | "Actually…" |
| design_v5.html | "Move that." |
| design_v9.html | "Make that smaller." |
| design_v14.html | "No, slightly bigger." |
| design_v20_yellow.html | "Try yellow." |
| design_v26.html | "Actually put it back." |
| design_v31_FINAL.html | "That's it." |
| design_v37_FINAL_final.html | "Wait…" |
| design_v4.html | Remarkably similar. Opened. |
After years carefully building authority as a highly experienced technology, CX, automation and business strategist, Karl's content strategy now includes these. Tech. Business. AI. Automation. Other crap. No bullshit. More useful than 97% of LinkedIn.
Choose where to go
Karl can become intensely interested in completely unrelated subjects with approximately seven seconds' notice.
There is no algorithm.
There is simply Karl.
Underneath all the swearing, tech, businesses, awards, qualifications and relentless tweaking is someone who genuinely gives a shit.
About doing good work. About people understanding what they're paying for. About businesses not being taken advantage of because somebody deliberately made technology sound more complicated than it really is.
And about helping people reach that brilliant little moment where something they've been frightened of suddenly makes sense.
Because Karl's real skill isn't actually technology.
It's translation.
Taking complicated shit… removing the unnecessary shit… explaining the important shit… and helping somebody actually do the shit.
Which, admittedly, probably isn't going on the official business website.
But maybe it fucking should.
Double-click not required. Just click one.